is social media is the way to go

Here are 5 reasons social media is the way to go

The Importance of Social Media for Web Traffic

1. Social media posts drive targeted traffic.

Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter.Even among Americans 65 and older, 37% are social media users.

Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service.

Social media posts provide an opportunity for the public to find your new web content and click through to your site. And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted. It won’t just boost your traffic numbers — it will bring in the type of visitors you want to attract.

The results can be dramatic. We’ve seen a single link on Reddit drive over 20,000 visitors in one weekend, and StumbleUpon links increase daily page views from single digits take to hundreds. Who wouldn’t want to capitalize on that?

 
 
 

2. Using social media for business boosts your site’s SEO.

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster.

Social Media Is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders

 
 
 
 

3. Social media marketing helps you understand your audience.

Part of what makes social channels like Twitter and Instagram marketing effective marketing tools is the interaction you have with your customer base. By reading their tweets and status updates, you’ll gain insights into their daily lives and consumer behaviors, and answer questions such as:

  • What products are they buying and why?

  • What hobbies do they have?

  • What kinds of posts do they love to share?

  • What websites do they visit?

These insights have obvious marketing benefits. When you understand your customers, you can write better content and more compelling posts, which leads to more traffic. But the benefits can sometimes go far beyond marketing, helping you identify customer pain points, improve sales conversions and even refine your product strategy.

 
 
 
 

4. An active social media presence builds relationships with your audience.

Consumers see Twitter, Facebook and Instagram as social networks, not marketing machines. That can be a challenge when you’re first developing your social media marketing strategy. A lot of companies instinctively take a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only brings in modest traffic gains, they assume social just isn’t a good fit for their brand.

But customers don’t want to be pitched to — they want authentic engagement.

When you stop seeing social as a way to pitch your customers and start seeing it as a way to connect with them, it can transform your brand. You help customers by answering their questions, entertain and inform them with relevant content and even form bonds over shared interests.

You’ll build connections with industry leaders and influencers., providing great stories for reporters, top notch products for promoters and interesting topics for experts to share with their followers. Over time, you’ll become more than a brand — you’ll be a part of a community.

And that comes with serious ROI. Exposure brings in new leads. Over time, those leads become followers, followers become customers and customers become dedicated brand promoters, continuing the cycle.

 
 
 
 

 

5. Social media ads allow targeting and retargeting.

Social media platforms offer highly targeted ads, which can be customized around your customers’ needs. Facebook ads, for example, can target customers by factors like age, location, education level, industry and even user behavior — e.g. the pages a user has liked.

Tip: Install a Facebook pixel on your website to track how your ads affect customer behavior, and retarget your ads accordingly. Over time, Facebook will learn which users are more likely to click your link or buy a product, and ensure that your ads are delivered to the people most likely to convert into solid leads and sales.

 

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